12/30/2023 0 Comments Tijuana zona norte![]() Zona Norte, known as La Coahuila, which included a legal Red-Light District which. ![]() Drawing attention to the complicated entanglements of personal strategies and aspirations of sex workers in this particular locale with neoliberal governmentality, the article demonstrates that sex work can simultaneously be a site of oppression and exploitation, and a stepping-stone to personal advancement. Tijuana, Mexico, in 1983 was not for the faint of heart The city had a. Sex work is used as a strategic means to realise a project of self-actualisation, which is linked to the desire for economic well-being and upward social mobility. Despite challenges of selling sex, the income generated from sex work at the US–Mexico border allows many women to create new lifestyles. The article will explain the liberties allowed by Tijuana‟s sex industry, and elucidate why sex workers prefer managerial sex-work arrangements to personalistic ways of selling sex based on pimps as intermediaries. By theorising governmentality in the context of sex work in Tijuana, it is my intention to move beyond the limited discussion of voluntary versus forced prostitution, in order to stress that sex work has become entangled in ambiguous and simultaneous processes: on the one hand, it can generate personal empowerment and agency, and on the other hand, it demands the individual‟s subjection to a neoliberal market regime. On Friday night, mission teams from Antioch churches in Norman and Raleigh, North Carolina, arrived at Selah House, just off the Avenida Constitucin, one of the prime boulevards of Tijuana’s Red-Light District. Neoliberal governmentality is a practice of ruling people that interweaves aspirations of individuals with the demands of the market. And Zona Norte was our final assignment on the mission trip of adults from Norman’s Antioch Community Church. My main concern in this article is to illustrate contradictions that neoliberal governmentality produces in the context of sex work in Tijuana. These narco-stories not only circulated terror but also allowed people to achieve intimacy and maintain social bonds through the shared experience of terror. Feelings of bodily risk first affected vulnerable populations and later spread to people who had previously felt secure in border zones. In this article I theorize how rumors of violence shaped affective atmospheres of terror and altered spatial practices in a drug-war zone. As residents told or listened to stories about torture and murder at the hands of narcos, their perceived vulnerability increased and fear came to predominate. Borders between narco-controlled and state-controlled territory were shifted in and through the bodies of Reynosa’s residents as a contagion of performative rumors came to occupy la zona. Focusing on a period during which Mexican drug organizations were strengthened and violence increased, the article follows the lives of Mexican sex workers and their clients, as well as American missionaries living in a prostitution zone in Reynosa, Tamaulipas. This article examines the effects of rumors within the Mexican and U.S.
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